Servmora is the trading name of Chris Hayes, a sole trader in England and Wales. This policy explains how information is handled when businesses and their authorised users use Servmora.
Business contact information, branding, working hours, service areas, subscription details, settings, authorised user accounts and optional product feedback you choose to provide. When you use the in-app feedback form, Servmora also records the page you came from, basic browser/device information and any screenshot you choose to attach so the report can be investigated.
Customer contact details, addresses, bookings, service selections, booking answers, notes and relevant communication records.
Depending on the Servmora edition, this may include vehicles, properties, pets, client preferences, job history, checklists, photographs, signatures and service notes.
Services, prices, quotes, invoices, deposits, payment status and other records used to manage the business.
Account and business information is used to provide bookings, customer records, work management, documents, reminders, reporting, support, security and the other features selected by the business. Feedback provided through the product feedback form, cancellation process or support may be used to investigate reported problems, understand where the service is confusing and improve Servmora.
Information may also be processed where reasonably necessary to protect accounts, investigate service problems, maintain records required by law or restore information following a service issue.
Personal information is never sold or rented by Servmora.
On public Servmora pages, a visitor can choose whether to allow first-party conversion measurement. If allowed, Servmora can create a random visitor reference in the existing session and record the Servmora page visited, the marketing source or campaign link, and the referring website where available. If that same session later creates a business account, Servmora can connect the acquisition record to milestones such as registration, email verification, setup completion, first job and paid conversion.
This information is used to understand which marketing activity brings genuine businesses to Servmora and where people leave the signup or onboarding journey. Servmora does not use this measurement to create a device fingerprint, does not install a third-party advertising tracker for it and does not use it to follow visitors across other websites.
If measurement is declined, the public website and Servmora trial remain available. The choice can be changed from the Cookie Information page. Account, subscription and service records created after registration are still processed as necessary to provide and support Servmora, independently of whether public acquisition measurement was allowed.
Where a launch customer chooses to provide feedback, that feedback remains private unless the customer separately gives permission for Servmora to quote it publicly. If permission is given, the chosen display name and business name may be shown with that feedback. A customer can contact Servmora to withdraw permission for future public use.
For information Servmora controls itself, the lawful basis depends on the purpose. Processing may be necessary to perform a contract or take steps requested before a contract, to meet a legal obligation, or for legitimate interests such as account security, fraud prevention, service administration and improving the reliability of Servmora where those interests are not overridden by individual rights.
Where consent is the appropriate lawful basis, it will be requested separately and can be withdrawn as the law allows. A subscribing business remains responsible for choosing and documenting the lawful basis for the customer information it controls.
Servmora may use publicly available business information to identify organisations that may reasonably have an interest in the service. This can include the organisation name, registered company status, business type, location, public website, publicly listed business contact address, the source of that information, limited observations from public pages such as whether an online booking, quote or pricing route is visible, and whether a Servmora outreach link is followed or a trial is started.
Unsolicited email outreach is restricted by Servmora's internal controls to eligible corporate subscribers such as limited companies and LLPs. Records identified as sole traders, ordinary partnerships or uncertain business types are blocked from automatic cold-email delivery unless a separate lawful route applies.
Where a named business contact or other personal information is used, Servmora considers the applicable UK data-protection requirements, including legitimate interests where appropriate, and keeps the contact limited and relevant. Every marketing email identifies Servmora, provides a privacy link and gives a direct way to object to or stop future marketing.
If a recipient objects or unsubscribes, the address is placed on a suppression list so that the request can be honoured in future. Suppression information is retained for that purpose even when other prospecting information is removed. Marketing privacy questions or objections can also be sent to support@servmora.co.uk.
For customer information entered into Servmora, the subscribing business will generally decide why that information is collected and how it is used. In data-protection terms, that business will usually act as the controller of its customer records, while Chris Hayes trading as Servmora processes the information as needed to provide the service.
Chris Hayes trading as Servmora is responsible for the processing of information used for Servmora's own account administration, security, support, legal compliance and service management.
Customer records stay within the relevant business account and are available only through authorised access for that business.
Businesses remain responsible for collecting and using customer information lawfully and for keeping the information they enter accurate and appropriate.
Protected passwords, encrypted web connections, secure account sessions, sign-in protection and access controls are used to reduce the risk of unauthorised access.
Each team member should have an individual login, use a strong password and have access removed when it is no longer required.
Square is used to process the monthly or annual subscription a business pays to use Servmora. Card numbers and full card security details for that Servmora subscription are entered into Square's secure payment pages and are not stored in the Servmora database.
Servmora does not operate a customer-payment gateway for payments between a subscribing business and that business's own customers. Deposits, invoices, amounts paid and balances can be recorded in Servmora, but the actual payment method and any related disputes, refunds or chargebacks remain between the business, its chosen provider or bank, and its customer.
Optional text messages, maps and the direct QuickBooks Online connection may use other specialist third-party services. The Xero import-pack feature prepares files for the business to import itself and does not connect Servmora to the business's Xero account. Servmora email delivery is operated through its own mail server. The native Servmora Android app uses Firebase Cloud Messaging to deliver optional push notifications. A device notification token and basic device/app information needed to route those notifications may be stored for that purpose and can be removed when the device is unregistered or through a data-deletion request. For the private Servmora Growth prospecting tool, a web-search provider may receive a business name and location so Servmora can locate the organisation's publicly available website and contact details. Only the information required to provide an enabled feature is shared with the relevant provider.
Where Servmora processes customer information on behalf of a subscribing business, further processor terms are set out in the Data Processing Agreement.
Some specialist providers may process information in countries outside the United Kingdom. Where UK data-protection law requires safeguards for such a transfer, Servmora will rely on an approved transfer mechanism such as adequacy regulations or appropriate contractual safeguards.
Optional services connected directly by a business may also have their own international-transfer arrangements, which are described by those providers.
When Servmora Assist is used, information submitted to Assist and relevant business context may be processed to organise an enquiry, prepare a draft, highlight priorities or answer a product question.
Assist can be switched off by the Owner. Important customer communications, prices and business decisions remain subject to review by the business.
Protected backup copies of business records and uploaded files are created every night, checked after creation and retained on a rolling 14-day basis to support recovery if information is accidentally lost or damaged.
Account Owners can export the main structured business records as CSV files inside a ZIP, including printable invoice copies. The separate Accounting Pack includes invoice records, expenses, uploaded receipt files and accounting-software helper files. Uploaded job photographs and videos may need to be downloaded separately.
A business can request correction or deletion of account information, subject to records that must be retained for legal, accounting, security or fraud-prevention purposes. Information removed from the live account may remain in protected backup copies until those copies expire.
Where UK data-protection law applies, individuals may have rights to access, correct, erase, restrict, object to certain processing or receive certain personal information. Customers whose details are held by a Servmora business should normally contact that business first because that business will usually control the customer record.
Privacy enquiries and requests concerning information controlled directly by Servmora can be sent to support@servmora.co.uk. UK service address available upon request.
If you are unhappy with how a privacy concern has been handled, you also have the right to complain to the UK Information Commissioner's Office (ICO). Information about making a complaint is available from the ICO.
Servmora is designed to give businesses practical control over their records, their users and the information needed to serve their customers.